Navigating Complex Consent Challenges
Case Study: Digital Billboard Success on Auckland Motorway
Discover how innovative methodologies and expert insights secured resource consent for digital billboards in a high-stakes environment.
Overcoming Regulatory Hurdles
Innovative Methodologies
Advanced Risk Assessment Tools
Monte Carlo Simulations
Utilizing probabilistic models to predict and mitigate potential risks associated with driver distraction.
Eye-Tracking Analysis
Employing cutting-edge technology to study driver attention and behavior in real-time scenarios.
Multivariate Forecasting
Analysing multiple variables to forecast potential impacts on traffic flow and safety.
Behavioural Insights
Integrating psychological principles to understand and influence driver responses to digital signage.
Custom Risk Assessment Tools
Developing bespoke tools tailored to specific project needs, enhancing decision-making accuracy.
Expert Consultation
Leveraging over 35 years of experience to provide authoritative guidance and innovative solutions.
Endorsements from Our Partners
The innovative approach by Da Vinci Transport was instrumental in securing our digital billboard consent. His expertise in traffic engineering and psychology provided a compelling case that overcame significant regulatory hurdles.
Dave Jaques
Director, Digital Signs
“Dr. Bezuidenhout’s evidence-based methodology was a game-changer for us. His team’s dedication and unique insights into driver behavior were key to our success.”
Our Specialist
Dr. Urie Bezuidenhout
Lead Traffic Engineer & Driver Behaviour Scientist
Eye tracking and simulation to determine visual saliency
Strategic Approach
Case Study: Overcoming Regulatory Challenges
In the pursuit of securing resource consent for digital billboards on the Auckland motorway, our team employed a comprehensive, evidence-backed strategy. We began by conducting thorough risk assessments using Monte Carlo simulations to predict potential outcomes and driver distraction levels. Our eye-tracking studies provided crucial data on driver focus and attention, which was pivotal in addressing safety concerns raised by regulatory authorities. By integrating driver task workload assessments and risk analysis of combined probability events, we demonstrated the minimal impact of digital billboards on traffic flow and safety. This robust approach, underpinned by Dr. Bezuidenhout’s extensive experience and academic research, ultimately led to the successful overturning of objections, setting a new standard in the industry.
Get in Touch for Expert Consultation
Interested in learning more about our innovative approach to securing resource consent for digital billboards? Our expertise in traffic engineering and driver behaviour analysis can help you navigate complex regulatory challenges. Contact us to discuss how we can assist with your project.